We love online communities and social media for the support they offer. We also really like pretty pictures. The things is, there's so much under the surface that you don't see - how are people actually feeling? What difficulties are they coping with? Where's the grey area? The range of normal that offers reassurance and deep discussion with experts and people who've been there? 

This has never felt more vexing than as a new mom, struggling with latch and breastfeeding in general... when putting on a bathrobe and just being IN IT all day meant that seeking out support from real people felt like a huge task. In these situations, Google and the digital world are rarely good replacements for expert advice and community. 

These days we're about less fear, more knowledge, and welcome that deep discussion we wish we'd prioritized back in the early days. 

Our Co-Founder, Lilly, is an expert, equally frustrated:

Dear Dr. Google,

Once upon a time I remember asking real people questions. When I was a young girl and wanted to know about an illness or something I’d heard about a sick person, I would ask my Dad because he was a doctor. Or I’d ask someone I just thought was smart. Like my friend Liz. As I got older I refined the subtle art of acting like I knew a lot about a lot of things…until you came along.

Strangely, the more of an expert I’ve become, the more you thwart me. Women with questions about lactation run to you. They find all sorts of conflicting answers or horrible stories and have trouble because they are unable to absorb ALL things. As much as I can offer them an answer based on actual research and more than a decade of experience, they struggle to let your multitude of answers and blogposts and random stories go. Don't even get me started on your advertising and insidious formula company marketing.

I know I can’t hope that you’ll leave them be, but there is somewhere safe to go. Somewhere certified, qualified, and educated. Somewhere they can believe in the evidence based research. Somewhere that has their families’ safety as the first priority, not being right or interesting or famous.

Yours truly,

Merryweather - xo, Nurse Lilly